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CEO Secrets: 'If we soften up, our readers will go'

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Known as the Private Eye of the tech world, The Register loves to satirise industry giants like Apple, Google and Microsoft. And it’s paying off as the e-paper now gets five million visits a month, worldwide. But at the start it struggled to survive because advertisers were put off by its hard-hitting style. Managing director Linus Birtles tells CEO Secrets how he pulled through.Follow #CEOSecrets on our website here.Video journalist: Jeremy Howell
Source: BBC